Editor + Brand Storyteller
With more than 20 years’ experience in editorial roles and brand storytelling, I pride myself on producing
high-quality content across print and digital media.
Combined with my experience in copywriting, my editorial style aligns with commercial thinking.
I have led content across magazines, websites, and brand platforms, creating growth in beauty, fashion, interiors, lifestyle, health, travel, and home.
An experienced, accomplished, and creative writer, I have interviewed leading international and Australian creatives, founders, CEOs, and designers as well as written compelling features on ‘everyday’ subjects.
I bring positive energy and a professional, no-fuss focus to office and team environments and an efficient,
proactive pace to independent, freelance roles.
Areas of Expertise
Editorial Writing
Interviewing
Brand storytelling
Blog Copy
Website Copy
SEO Copy
Advertorial writing
Key achievements
Successfully worked with multiple publications simultaneously in-house and freelance.
Built strong industry relationships and an excellent reputation across beauty, fashion and lifestyle.
Produced engaging editorial content that creates true connection and strengthens reader engagement.
Worked closely with major magazine advertisers – both locally and overseas – to create trusted and beneficial relationships that bring value to brand and masthead alike.
Print Publications + Roles
Marie Claire – Beauty Editor
Cosmopolitan – Contributor
Cosmo Brides – Contributor
Woman’s Day – Health, Celebrity Lifestyle, Travel, Interiors Editor
Real Living – Features Contributor
Australian Women’s Weekly – Beauty Contributor
Aus Yoga Journal – Beauty Editor
Fitness First Magazine – Beauty Editor
Sunday LIFE – Home, Beauty Editor
Online
FOXTEL Lifestyle You – Lifestyle, Travel Editor
L’Oreal Paris – The Beauty Room producer
Kidspot – Contributor
Rescu.com.au – Beauty Editor
The Urban List – Contributor
Referees and the work available upon request.
After working as an editor for over 15 years, I moved into copywriting.
You can check out that chapter of my career here!